About Us

Shuuk was established in 2020 in Punta del Este, Uruguay through the dream of our founder partners, Silvina, Michel, Alberto & Erik, of connecting the world through fashion in a more affordable way. Shuuk was born as an online, tax-free, cross border fashion market, where shoppers can access a unique shopping experience, getting greater value for their money!

What drives us

We are driven by purpose and we believe in diversity, in uniqueness, in fairness and in having a long-lasting impact.

Our mission

Our mission is set on empowering diversity and democratizing fashion by providing our friends & customers all over the world, with access to a growing array of brands and products and a daily commitment to delivering an outstanding service in a cost-effective way.

Our vision

Our vision is to contribute to a world of infinite experiences through fashion, where anyone can get access to tax free products from all over the world right to their doorstep. We wish to become a bridge, a voice for local and global brands, and introduce them to customers in different corners of the world.

Borderless fashion

We believe fashion should have no borders. No matter where you come from or where you were born, you should be able to dress the way you want. We want to achieve a world where our shoppers have the freedom to decide who they want to be, free from judgement, prejudice, or predefined social standards. We want you to be yourself, or to have the freedom to discover who you want to be.